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Publications & Articles

Thought leadership articles, research papers, and industry insights on AI, data science, and digital transformation.

When Platforms Converge: Mitigating Supply Chain Volatility with SAP + Databricks + Decision360
Infocepts Blog

When Platforms Converge: Mitigating Supply Chain Volatility with SAP + Databricks + Decision360

The SAP-Databricks partnership, amplified by Infocepts' Decision360 platform, represents more than incremental improvement—it's a reimagining of how semantic richness and computational velocity converge to enable predictive supply chain analytics.

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Journal of Targeting, Measurement, and Analysis for Marketing

Enhancing Segmentation Systems

Academic research on improving customer segmentation systems through advanced statistical methodologies and data integration techniques.

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DMEF

An Evolutionary Approach to Performance Based Linear Model Variable Selection

Research paper presenting a novel evolutionary algorithm for optimizing variable selection in linear predictive models for marketing applications.